A fractional Head of Digital
I help companies cross a growth milestone when marketing and digital challenges become too complex for their in-house teams. I work alongside leaders to structure the digital strategy, grow the teams' skills and turn digital and marketing investments into measurable results. My edge: a blend of strategy, data, psychology and field understanding — as comfortable in the boardroom as in the trenches with the teams.
I don't just deliver recommendations. I identify the real barriers to performance through a complete diagnostic of actions, processes, tools and organization. My goal: maximize ROI on every digital action while making your teams more autonomous.
A diagnostic that goes deep
I start with a 360° audit and a fine-grained customer analysis to identify the real barriers to digital performance.
A prioritized roadmap
I build a hierarchized action plan before supporting its concrete implementation.
Maximized ROI
Every digital action is designed for its return on investment, while making your teams more autonomous.
I work with companies that invest in digital but need a senior strategic view to prioritize and measure.
"My marketing team lacks the seniority to reach the next level."
"I want a strategic view without hiring a full-time CMO or CDO."
"I manage several agencies or digital projects with no overall coordination."
"We're in the middle of a transformation, a rebrand or a redesign."
"I invest in marketing but I want to better prioritize my actions and measure ROI."
Carve-out
Led the digital carve-out of Initial Textile: transition, negotiation of digital assets and onboarding of new agencies.
3 months
Complete redesign of a brand and its website in under three months.
Agencies
Managed SEO, SEA, UX, dev and content agencies around a shared roadmap.
SMBs · Mid-market · Groups
Support on digital strategies and transformation programs.
Performance
Optimization of customer journeys, acquisition and conversion with a results-driven approach.
Steering
Set up digital steering committees and performance reviews.
I commit alongside your teams, from diagnostic to results.
Understand before acting
Every engagement starts with an analysis of your customers and their journey, plus an audit of performance, teams, tools and processes.
Go into the field
I meet the teams and the business units to understand the reality of the company before proposing solutions.
Stay until the results
I stay involved in implementation, KPI steering and skill-building for the teams.
Get quick access to senior expertise without hiring a full-time CMO. Structure priorities, secure decisions, coach teams and steer strategic projects with a level of involvement tailored to your company's needs.
What you gain
- Senior expertise you can mobilize quickly, without a full-time hire.
- Structured priorities and secured decisions.
- Team coaching and steering of strategic projects.
A tailored level of involvement
- From a few days per month to a more intensive engagement.
- Scaled to your company's stage and needs.
- Skills transfer to make your teams autonomous.
Fixed-scope or daily-rate engagements, depending on your goals.
360° strategic audit
- Deep analysis of customers and their journey
- Audit of performance, tools and processes
- Diagnostic of organization and teams
- Prioritized roadmap
Fractional CMO / Head of Marketing & Digital
- Structuring the digital and marketing strategy
- Steering priorities and strategic projects
- Securing decisions at leadership level
- Operational support to the teams
Digital transformation programs
- Website, brand and digital ecosystem redesigns
- Coordination of SEO, SEA, UX, dev and content agencies
- Change management and transformation
- Digital steering committees and performance reviews
Performance optimization
- SEO, SEA, CRO and analytics
- Customer journey, acquisition and conversion optimization
- ROI measurement and data-driven steering
Mentoring & skill-building
- Coaching and mentoring for marketing teams
- Skill development and autonomy
- Building a performance-driven dynamic
Let's talk about your goals ☕
Let's take 30 minutes to review your priorities and see how I can help.
On-site and remote, with SMBs, mid-market companies and large groups across France.
Interventions partout en France et à distance