A fractional Head of Sales
For B2B SMBs that have a sales team but no leader to structure and steer it. For B2B startups that need to build a clear go-to-market from the ground up. I step in a few days per month — hands-on, in the field.
What you gain, concretely: a clear commercial approach, salespeople who improve, and steering that gives you back visibility — without hiring a full-time Head of Sales.
A strategy that finally reads clearly
You know who to target, with what offer and message — no more moving forward out of habit.
A team that keeps growing
Your salespeople are coached in the field and get better, month after month.
Steering with no blind spots
You track activity in real time and anticipate outcomes instead of reacting to them.
I work with B2B companies that have a sales team but no dedicated sales leader.
"I'm not sure my salespeople are targeting the right clients or highest-potential segments."
"I don't have the time to coach my team in the field or challenge them constructively."
"I discover the results at the end of the month and steer with almost no visibility."
"Our offer is strong, but each salesperson pitches it their own way. We struggle to defend our prices."
"When a salesperson leaves, we lose the knowledge and start from scratch."
"We mostly move by habit, without a truly clear sales structure."
15 years
in marketing and sales of high-value products and services
Innovation
several innovative offerings (subscriptions & rentals) launched inside large groups
In the field
teams managed and coached in real conditions, not from behind a desk.
I don't deliver recommendations from a desk: I commit alongside your teams, in the field.
In the field
I join your salespeople on real customer meetings to observe, adjust and help them grow.
Consistency
A steady, scheduled presence that builds real momentum — not a one-off audit.
Transparency & standards
Direct feedback, clear objectives, and a positive daily energy.
Structure your commercial approach and coach your team in the field, without hiring a full-time Head of Sales. Clarify priorities, secure the steering and support your salespeople with a level of involvement tailored to the company's needs.
What you gain
- A sales strategy that finally reads clearly, with the right targets and message.
- A sales team that grows in skill, month after month.
- Steering with no blind spots, so you anticipate instead of react.
A tailored level of involvement
- From a few days per month to a more intensive engagement.
- Scaled to your company's stage and needs.
- Skills transfer to make your teams autonomous.
Fixed-scope or daily-rate engagements, depending on your goals.
Targeting & prioritization
- Market and potential analysis by customer type
- Ideal customer profile, validated in the field
- Segmentation and target prioritization
- Quantified sales objectives per segment
Offer review
- Audit of clarity, coherence and customer perception
- Structuring and packaging by target
- Pricing recommendations (value / competition)
- Tailored arguments per stakeholder
Activity steering
- Key indicators and objectives
- CRM setup or structuring
- Client portfolio management
- Executive dashboard
Sales coaching
- Regular pipeline review
- One-on-ones with each salesperson
- In-the-field coaching during customer meetings
- Facilitation of team meetings
Let's talk about your goals ☕
Let's take 30 minutes to review your priorities and see how I can help.
Based in Aix-les-Bains, I work across a region including Lyon, Annecy, Chambéry, Grenoble and Geneva — as well as Paris.